Introduction
It can be difficult to get your app noticed and downloaded in the midst of all the competition, with over 4.7 million apps on the App Store and 2.6 million apps on the Google Play Store as of 2022 (Statista). App campaigns assist with app promotion. Expand your reach by promoting your app to more users on Google Play, YouTube, Google Search, and other platforms. Google Ads make it simple for you to advertise your app widely on millions of partner websites and apps in addition to Google’s biggest properties. In this blog, we will explore strategies and tactics to promote your app through Google Ads.
App Promotion Ads for Google Search
When a user finds information inside an app, Google’s app promotion advertisements are made to show apps to the appropriate user base. Users who already have the app won’t see your ads. Google pushes app promotion ads as a way for marketers to drive re-engagement and new installs. Re-engagement campaigns for mobile apps are presently in beta. These are the google Ads for ecommerce purposes that appear when a user searches for information related to an installed app and is taken to specific pages within the app.One of the crucial elements in the successful Ads campaign is conversion rate optimization. Because conversion rate optimization marketing focuses on boosting the organic traffic.
How To Get Started With Google Ads?
- Describe Your Objectives
We’ll get your advertisement in front of the appropriate audience if you specify your campaign objectives, such as encouraging in-app purchases or mobile app installs.
- Decide On A Budget
Establish your maximum daily budget and target bids, then make any necessary adjustments.
- Make An Advertisement For Your App
Using information about your app and the text, photos, and videos you supply, we will put together your advertisement. Additionally, we’ll make sure your creative is optimized for the greatest result on various Google properties.
How Can I Increase My App’s Conversion Rates?
The goal of conversion rate optimization marketing, or “CRO” for short, is to increase leads or sales from website visitors in order to maximize the return on your media investments. Different versions of a page are served to visitors to see if conversion rates can be raised; this practice is known as “A/B testing.”
- Select Relevant Keywords
You should aim for keywords that are extremely related to the goods or services you offer. Higher conversion rates from visitors to buyers are directly correlated with more relevant keywords, which also make it easier and faster to rank for those keywords. The conversion rate optimization marketing is greatly enhanced by using the right keywords.
- Offer Discounts And Coupons
It is human nature to feel gratified. Promote your app reviews in exchange for discounts or coupons. Send out an email to customers offering a discount or coupon in exchange for reviewing a product. More reviews may entitle the user to additional discounts or freebies. This is the most working strategy of the google Ads for ecommerce.
- Localize Your App
In order to establish and preserve your app’s worldwide presence, you must localize your app product page because app stores cater to a worldwide audience. Localization is an essential component for the conversion rate optimization marketing. Make sure the text and visual components of your app are appropriate for each of the many languages and cultural groups you intend to reach. Localization is more than just translating the text of your app; it also involves examining potential cultural variations that could impact search patterns, smartphone preferences, and market competitive environments globally.
Metrics for AdWords App Advertisements
Many new insights for search ad advertisers were also revealed along with the announcement, including:
App download conversions being the most important one. Installs show up as conversions in AdWords without the need for additional setup if it’s an Android app from the Play store.
The ability to enable auto-tagging and see installs counted as conversions by integrating third-party app tracking analytics data with AdWords.
When establishing the app campaign, use Target CPA for automated bidding to determine the best bid without waiting for conversion history to accrue.
Who Can Use These App Promotion Ads?
Any business that has an app should review the various options that Google has recently released to determine whether there is a chance to increase engagement or reach a new audience. In their announcement, Google stated that over a billion queries are processed daily and that occasionally, the information users are searching for is contained within an app.
- Retale, an app that helps users find deals in their city, was one of the specific use cases mentioned in the release. According to Retale, the cost of each new app install generated by Google Search app promotion ads was approximately $2.
- Another was MachineZone, a company that developed mobile games and attracted new users by using YouTube app promotion ads.
- An official from FarFaria, a children’s storytime app that was one of the first to use the Search app promotion ads, stated, “We can instantly connect with users when they search for our app thanks to Google’s mobile search campaigns.” They were able to increase their campaign’s downloads of their app on Google.com by 30% while keeping a great CTR of 3% by utilizing the improved keyword tool.
- Basically, you should at least test out YouTube app promotion ads and Google Search if you have an app. You can’t turn away such a large audience. And those who want to boost their organic traffic by the whole process of conversion rate optimization marketing.
Conclusion
In conclusion, it’s critical to stay up to date on upcoming developments in Google Ads to sustain a competitive advantage as the digital advertising market changes continuously. Online advertising is evolving due to new technologies, shifting user habits, and improvements in data analytics. Campaigns can be more creative and successful if advertisers foresee and respond to these changes. You can maintain your competitive edge and achieve high conversion rates by being aware of these trends and implementing them into your Google Ads strategy.
